TL;DR: Like an excellent book you can’t put down, Alikewise is a superb site it’s not possible to assist but end up being amazed with. By coordinating people of the different guides they prefer, Alikewise is taking the niche online dating market to the next stage. 

With regards to books and niche relationship, nobody is as passionate as Matt Masina and Matt Sherman, the co-founders of

From fiction to non-fiction, and all things in between, Alikewise does not keep any page unturned whenever assisting folks look for love through their favorite writers and publications.

Don’t assess a book by their cover

While most adult dating sites match their unique members by things like location and age inclination, Masina and Sherman knew there was clearly a market for a different sort of method of online dating service. The evidence is in the strong following Alikewise provides gained since the 2010 launch.

Owing to a killer relationship, Alikewise is able to pair people through Amazon’s guide advice engine. Would you like “the lady together with the Dragon Tattoo”? Then you may be suitable for a person that wants “Gone lady.”

It’s able to produce a profile, flick through different consumers and deliver communications on Alikewise, you’ll find in U.S., Canada, the uk and many various countries.

Masina stated one of the better attributes towards site is not only can members find individuals that choose study what they always read, nonetheless may use that usual floor as a means to get to understand one another on a much deeper amount.

“the reality that both of you like books, we believe, will be the link, and then you will look at exactly what books individuals like in order to learn a lot more about them,” he stated.

Precisely why publications are superb matchmakers

Masina stated Alikewise people aren’t like those you will find on different online dating sites (no shirtless mirror photos here!)

With catchy profile brands like “Bluegrass_Book_Lover” and “PaperBackWriter,” Alikewise customers tend to be exclusive type, so they really need a distinctive way to fulfill men and women – another style of matchmaker for a moment.

“Having outlets to fulfill other folks that like publications is really vital,” the guy mentioned. “Book checking out as a hobby isn’t just a personal sport where youare going to meet other people, and so I believe the entire notion of having this outlet is truly attracting all of them [users].”

Masina defines the normal Alikewise individual since more serious, kind and mental sort, exactly who loves classics like “The Catcher in Rye” but also doesn’t worry about branching out with many Harry Potter every now and then.

“we glance at the website and I’m only surprised the grade of people that are on the site. They truly are all rather smart, and that I think’s exactly what pushes men and women to actually want to satisfy one another,” Masina said. “It’s really aimed toward significant folks who are contemplating finding somebody who they want to fall for.”

Starting a niche revolution

From the start, Masina and Sherman have obtained lots of positive feedback from customers together with internet dating market as a whole, particularly in the market internet dating globe.

Masina mentioned the best part about niche internet dating sites is the enthusiasm behind individuals which cause them to become and make use of them, which means a lot more high-quality services more suits all over.

“Men and women are attending would like to try different markets and various sites observe where they are satisfying individuals they truly are much more suitable for. We look at it much more of what we should call ‘coopetition,'” the guy mentioned. “It’s just constructing the entire category of online sites that’s important – getting individuals to feel at ease with internet dating is very important. It is the obligation on the entrepreneurs on the market and present online dating sites to grant various niches that people seek, so we believed this was a great anyone to start off with.”